As a commodity is pass in the world to take our Indian see In India, jeweler has always held cultural relevance and a place of pride within bridal trousseaus, heirlooms, and heritage. While both jeweler and gold are still considered valuable in terms of financial security and sound investment women are now moving away from tradition dictateddesigns rife with ornate and heavy pieces. In our modern world, jeweler is no longer seen as a financial asset. For the contemporary Indian woman, it has come to mean much more than that. From style to statements. As more and more women chalk out careers for themselves, assert their financial independence, and liberate themselves from the social constriction of gender based roles, their jeweler choices evolve with them too. Increasingly, women are choosing jeweler to embrace their femininity, enhance their style, and make powerful statements. No longer is jeweler just an accessory, but also a means of self expression. Jeweler says a lot about a woman. Research has frequently shown that the modern Indian woman is now selecting jeweler that is increasingly abstract in form and in tune with her own personality. Traditional trousseaus and ornate designs have given way to elegant everyday wearable. In fact, a woman choice of jeweler is a clear reflection of who she is, or how she wishes the world to perceive her. For instance, a corporate powerhouse usually chooses sleek, contemporary designs that give her boardroom armoran extra edge. A woman who loves big, chunky jeweler will more often than not have an active and bubbly personality. While someone who tends to be more organized and put together, prefers to wear matching sets. Today, women see jeweler as something extremely intimate and inextricably entwined with their personality much like an extension of themselves. This often inspires a sense of comfort and confidence in their own skin. Traditions are giving way to trends. As women move away from traditional, heavy and intricate pieces, the jeweler market has seen a boom in the demand for designs that are contemporary, light, abstract and unique. While her financial literacy now informs her choices in considering gold as well as digital gold fruitful investments, the Indian woman no longer believes that jeweler should be old fashioned or cumbersome. Finding a personal connection with a particular piece, set, or collection has become a pivotal factor in driving most consumer choices when it comes to jeweler. To sum it up. Financial awareness and global cultural cues are encouraging Indian women to opt for jeweler that feels personal and connected. Traditional, heavy ornaments are no longer leading purchase decisions when it comes to weddings, occasion wear and traditional ensembles. The demand for unique, abstract, and modern designs is booming. While the modern woman is intuitively interested in investing in gold as well as jeweler, she does necessarily restrict her choices to heritage and heirloom pieces. Jeweler has now become an enable rgiving women the power to express their personas in multiple, gorgeous ways.